THE HISTORY OF MAISON LOUIS MAX

The origins

Maison Louis Max was founded in 1859, in Nuits-Saint-Georges, in the heart of Burgundy, a region renowned worldwide for its exceptional terroir. Our founder Evgueni Louis Max, emigrated from East Europe to produce wines after he fell in love with the region, its vineyards and its legendary grape varieties: Chardonnay and Pinot Noir.  A few years later, his son Theodore joined the family business. Together, they built the famous House where Maison Louis Max is still located today, with its beautiful cellar on two-levels, a rarity even in Burgundy.Throughout the 20th Century, Maison Louis Max expanded its business through the descendants of Evgueni Louis Max, with numerous long-term partnerships with vine growers in Burgundy but also in the South of France. To ensure maximum quality, Maison Louis Max also acquired its own Domaine in Burgundy, in Mercurey and Rully, as well as estates in the South: Château Pech-Latt in Corbières and Domaine la Lyre in Côtes-du-Rhône.

Today

At the beginning of the 21st century the descendants of Louis Max stepped down, allowing the company to gain new momentum. In the early 2000’s, Mr Stanko SUBOTIC, a Genevan business-man, fell in love with Maison Louis Max. First as a prestigious amateur, then as a business partner, and finally as owner. A wine connoisseur and passionate about Burgundy, he decides to help Maison Louis Max face the challenges of the modern winemaking world, by investing in the infrastructure, winemaking and vineyards – with one aim – the drive towards ever greater quality.  While giving full support to Maison Louis Max, Mr SUBOTIC leaves the House in the hands of an experienced Burgundian team, born and bred, who share his aim of establishing Louis Max as a watchword for quality wines. Jean-François JOLIETTE, who took over the management of Maison Louis Max at the beginning of 2014, is a Burgundian through and through. Descended from vignerons he has Pinot Noir in his blood! His first action as President was to enlist the help of David DUBAND, the renowned winemaker from the Cote de Nuits as Technical Director. Under these two Burgundian experts, Maison Louis Max continues to make wines that perpetuate the legacy of the founder and are enjoyed the world over.